Is Your Website Still Working for You?

How to Check If Your Site Is Converting Visitors Into Enquiries

If your website was built a few years ago, there’s a good chance it still looks great.

But here’s the more important question:

Is it actually doing its job?

Websites aren’t a “set and forget” tool. Visitor behaviour changes. Your business evolves. Technology moves fast. A site that converted well in 2021 might quietly be under-performing today — without you even realising it.

Here’s a simple, non-technical way to check whether your website is converting as many visitors as it should.

1. Start with the basics. Ask yourself:

   • Are people filling in contact forms?

   • Booking calls?

   • Signing up to newsletters?

   • Clicking key buttons?

   If your site gets traffic but very few enquiries, something is breaking the flow.

   Quick check: Open your homepage and ask:👉 What is the ONE action I want a visitor to take here? If the answer isn’t obvious within 5 seconds, your visitors feel the same.

   
   

2. Is your message still aligned with your business?

   Many business owners grow — but their website stays frozen in time.
   

   Ask yourself:

   • Does the site still reflect what you actually offer?

   • Are you targeting the same audience as before?

   • Is your messaging clear and confident?
     

   A misaligned message leads to the wrong visitors — or no action at all.
   

3. Is your site out-of-date?

   Look at your site and ask:
   

   • Are testimonials recent & up to date?

   • Are services and pricing still accurate?

   • Does the design still feel professional by today’s standards?

   • Are there real photos, names, or proof you’re active?
     

   If something feels outdated to you, it definitely does to new visitors.
   

4.  Is Your Call-to-Action Clear (and Repeated)?

   Every strong website gently guides visitors — it doesn’t leave them guessing.
   

   Check:

   • Do buttons clearly say what happens next? (e.g. Book a Call, Get a Quote, Contact Me)

   • Are calls-to-action visible without scrolling?
     

5. Does it STILL feel trustworthy?
   

6. Is Your Site still Fast Enough?

   Speed = trust + conversions.

   Older, slower sites lead to:

   • Higher bounce rates

   • Fewer enquiries

   • Lower Google rankings
     

   Even a 1–2 second delay can reduce conversions significantly.

   Quick test: If your site takes more than ~3 seconds to load, it’s time to investigate.
   

7. When Was the Last Time Your Website Had a Check-Up? You wouldn’t run a business tool for years without reviewing it — your website shouldn’t be any different.
   

   Sometimes small tweaks make a huge difference:

   • Adjusting page layout

   • Improving calls-to-action

   • Updating copy

   • Optimising mobile experience

   • Fixing conversion blockers
     

   If you’d like help reviewing or optimising your site, I’m always happy to take a look — whether it’s a quick audit or a deeper conversion refresh. Email me now enayaweb@gmail.com , WhatsApp/call: 054-7256998 and we'll schedule a chat!

👉 Your website should be your hardest-working employee — not just a digital brochure.